Shackleton
Shackleton, formerly known as Skerritts, approached us to deliver a comprehensive digital marketing strategy as part of their rebrand. The goal was to position Shackleton as “Britain’s financial adviser,” driving awareness, engagement, and traffic across multiple channels while ensuring seamless internal communication.
The brief
The solution
We designed and executed a tailored multi-channel strategy, ensuring the rebrand resonated with existing clients, targeted new audiences, and maximised reach across platforms.
Social Media
Organic launch campaigns
We created a mix of videos, images, and carousel posts, sharing the rebrand story across LinkedIn, Instagram, and Facebook to engage diverse audiences.
Paid social strategy
Leveraged targeted campaigns to reach existing clients while introducing Shackleton to new, relevant audiences using lookalike groups.
PPC Campaigns
Ad execution
We implemented branded PPC campaigns targeting businesses acquired by Shackleton and ran Performance Max traffic campaigns to capture potential customers at various stages of the funnel.
Optimisation
A custom Looker dashboard visualised campaign performance, driving informed keyword optimisations.
SEO and website optimisation
Strategy development
Conducted a comprehensive site audit, keyword research, and competitor analysis to identify valuable keywords and refine the website strategy.
Execution
Optimised meta-data and created authoritative blog content targeting high-value keywords.
Internal Communications
Employee toolkit
Designed an Employee Toolkit to empower team members to promote the rebrand across their own networks. This included ready-made assets and copy to streamline sharing and expand reach.
Shackleton’s rebrand launch was a resounding success, with impactful metrics across all channels. The campaign not only amplified their new identity but also positioned Shackleton as a forward-thinking leader in financial advising.
The results
Social media
Click through rate
Engagement rate
Pay per click
Click through rate
Cost per click
Website
Engagement time
Above the industry benchmark