In today’s digital world, social media isn’t just about staying connected; it’s a powerful tool for brands to engage with their audience, build relationships, and grow. But with so many platforms out there, it’s easy to think you need to be everywhere at once to succeed. The truth is, it’s more about quality than quantity when it comes to your social media presence. Here’s why it’s essential to choose your platforms carefully, focusing on where your audience hangs out and what aligns with your brand values.